From Market Segmentation to Customer Segmentation: Opportunities for Competitive Advantage and Growth

What I’ll be covering can be used at the brand and corporate levels, by consumer and business marketers, and by one-step and multistep marketers. The first of the strategies in the seven-step process follow.

1. Market segmentation. The opportunities to gain competitive advantage and grow start by identifying, prioritizing, understanding and focusing on the market segments where you have the most relevant value proposition, greatest competitive advantage and highest barriers to entry.