Paul Becker

This is the second installment of a two-part series about the integrated use of consumer package goods (CPG), transactional and retail store competitive, growth, multichannel and customer segmentation strategies. This post will focus on multichannel and customer segmentation strategies.

This is the first installment of a two-part series about competitive, growth, multichannel and customer segmentation strategies. What I believe you'll find new in this article is the integrated use of consumer package goods (CPG), transactional and retail store strategies. And although the examples are B-to-C, many of the following strategies are applicable to B-to-B too.

Since so many marketers are focused on short-term results, here are the ways to best optimize market segmentation, competitive strategies/branding, acquisition products, multichannel marketing, shopping behavior and customer segmentation for immediate return on investment.

This week is the fourth article in a multipart series on strategies and tactics to help retailers of all kinds find growth opportunities. Specifically, I provide tactics, resources and examples of how product positioning, multichannel marketing, buying cycles, shopping behavior and customer segmentation all represent opportunities for competitive advantage and growth.

When looking to develop or penetrate markets, market segmentation helps identify opportunities.

This week in the second installment of this multipart series on strategies and tactics to help multiple channel marketers increase competitive advantage and growth, I examine product positioning, consumers’ life cycles and buying preferences, and customer segmentation.

The strategies, tactics and examples I’ll share will address how to develop, cultivate and retain profitable, long-term customer relationships in these challenging economic times by integrating segmentation strategies that begin with market segmentation. I'll go through a seven-step process and culminate with customer segmentation.