From Market Segmentation to Customer Segmentation: Opportunities for Competitive Advantage and Growth

This is the first installment of a multipart series on strategies and tactics to help marketers of all types increase competitive advantage and growth.

The strategies, tactics and examples I’ll share will address how to develop, cultivate and retain profitable, long-term customer relationships in these challenging economic times by integrating segmentation strategies that begin with market segmentation. I'll go through a seven-step process and culminate with customer segmentation.