From Market Segmentation to Customer Segmentation: Opportunities for Competitive Advantage and Growth
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Paul Becker
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Long term, your business plan needs to address the weaknesses/threats in your SWOT.
In part 2 of this multipart series, I’ll provide additional strategies that contribute to competitive advantage and growth, including product positioning, multichannel marketing, segmentation based on buying cycle stages, shopping preferences and customer segmentation. The remainder of this series will focus on in-depth tactics and examples for each of the strategies.
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