Friend or Foe? How Google’s Mobile-Friendly Update Will Impact Retailers
Google released one of its most significant algorithm changes ever last Tuesday. This update has been dubbed "mobilegeddon" and "mopocalypse" for good reason: Google says the change will affect more sites than previous "huge" updates. Based on Pure Oxygen Labs' annual mobile search engine optimization scoring of the top 500 retailers, I believe this update will impact nearly every retailer, some dramatically. What can your brand do to maintain its organic search presence? Here are few tips.
- Companies:
Brian Klais, Founder and CEO, URLgenius
Brian Klais is a distinguished entrepreneur, creator economy evangelist, and award-winning mobile strategist renowned for founding URLgenius, the premier, patent-protected global app-linking platform that empowers marketers and creators of all sizes to create fluid app-to-app linking experiences to enhance engagement, conversions, and affiliate commissions. Favored by leading content creators, agencies, and brands worldwide, URLgenius reduces friction for the end user when linking to apps and websites from social media and digital and traditional advertising.
Prior to URLgenius, Klais helped pioneer SaaS SEO technology for retail and media brands, making it easier for millions of consumers to find relevant products via search engines. He launched the first retail platform for mobile SEO as the GM at Covario (now iProspect and RioSEO). Before, Brian Klais was a Senior Partner at SEO agency Netconcepts, where he led the firm's award-winning SaaS SEO platform to acquisition by Covario.
Brian Klais’ visionary leadership and innovation across the mobile marketing space have cemented his reputation as an award-winning strategist. Follow all of his insightful thought leadership across the digital marketing landscape on LinkedIn for a glimpse into the future of mobile marketing and beyond.
