Friend or Foe? How Google’s Mobile-Friendly Update Will Impact Retailers

In Conclusion
Last week's Google algorithm update will shake up every mobile search keyword market — e.g., brand terms, head terms, tail terms — for nearly every retailer. Those brands that have invested in mobile SEO over the years can expect to find their web (and app) content ranking higher, and winning at the expense of those that have not.

Brian Klais is the founder and CEO of Pure Oxygen Labs, a company focused on fueling mobile discovery and engagement for brands. Pure Oxygen Labs offers a suite of mobile search optimization tools, industry research and app deep link technology.