Google released one of its most significant algorithm changes ever last Tuesday. This update has been dubbed "mobilegeddon" and "mopocalypse" for good reason: Google says the change will affect more sites than previous "huge" updates. Based on Pure Oxygen Labs' annual mobile search engine optimization scoring of the top 500 retailers, I believe this update will impact nearly every retailer, some dramatically. What can your brand do to maintain its organic search presence? Here are few tips.
Misconfigured mobile redirects can result in errors, irrelevant pages and now, as a result of Google's recent algorithm changes, search ranking downgrades. Many brands may find it difficult to correct mobile redirect issues, but identifying and fixing these issues is important to helping pages stay visible in mobile search results and removing critical obstacles blocking the path to more mobile commerce. The following is a list of suggested tips to help retailers correct faulty mobile redirects: