Customer Acquisition: Force Factor Drives High CTR With Display Advertising

Display advertising isn't the only tactic Force Factor uses for customer acquisition, although it is its most used. "We use [a mix of] search, social, mobile and email, but the vast majority of our efforts revolve around display advertising banners that we purchase directly from partners like Yahoo, AOL, CNN, ESPN, Google and dozens of other companies," says Carroll. "The banner ads run directly on their websites and/or throughout their networks."