Five Ways to Centralize and Test All E-mail Programs

1. Choose wisely. Invest in a platform that allows different users within your company to have different rights and privileges across various message types (e.g., transactional, promotional or service). Companies need to control e-mail — determining which users in their company have the ability to send e-mails — while adhering to federal CAN-SPAM regulations. This helps to lessen marketers’ legal risk of an e-mail blast being sent that’s not compliant or authorized. It also allows marketers to maximize their investments in e-mail in terms of scale and use throughout the company.