StrongMail

Problem: Shoebuy.com, an online retailer of footwear and related apparel, sought to increase the number of visitors, and subsuquent customers, to its website.
Solution: Hired an email and social media online marketing solutions provider.
Results: Shoebuy.com now hosts over 6.5 million visitors a month, ranking the site as one of the 10 most visited apparel shopping sites. Ten percent of these new visitors are converting to customers.

These days, decisions on all sorts of purchases go through many consumers’ personal “boards of buyers,” sort of a shopping version of the id, ego and superego. This imaginary board consists of the assorted moods we’ve all developed this year to stomach the economic bad and keep afloat financially.

Tired of reading about what a tough year it’s been for so many businesses across the board? Frustrated with your own results? Scared about the economy? Whether or not you’re struggling as much as others, here’s a little tonic: our annual best-of feature, in which we’ve pulled what we believe to be the 50 best and most implementable tips of the year from Catalog Success magazine as well as our weekly e-newsletter, Tactics & Tips. There’s nothing fancy here. Each paragraph is taken from a particular story that’s referenced, so you can turn or click back to reread the full story or act on

With a recent Strongmail/JupiterResearch survey reporting that 93 percent of all companies now deploy some type of e-mail marketing solution, the need to separate your messages from the clutter of consumers’ inboxes has never been greater. If you don’t already, now’s the time to centralize your e-mail campaigns. This is where you set rules to maintain message frequency, analyze subscriber behavior and coordinate a single e-mail initiative across all channels and business units. Without it, consumers will continue to be bombarded with marketing e-mails, thus undermining the relevance of each message. In a recent whitepaper from JupiterResearch, The Maturation of E-mail: Controlling Messaging