Myth No. 5: Email marketing is an art, not a science. There's a common misperception that email marketing falls in one of two buckets: it's either an art or a science. In reality, it's a combination of both. The "science" can take care of all the data-driven elements (e.g., exact products to show, specific deals to offer, etc.), which is extremely important, but the art is still essential to differentiate yourself from your competition. Why buy from you? What does your brand stand for? Why should a consumer have you in their consideration set? These have always been the essential questions for marketing, and this is truer now that technology can take care of highlighting the rights products or offer.
5 Email Marketing Myths Debunked
Myth No. 5: Email marketing is an art, not a science. There's a common misperception that email marketing falls in one of two buckets: it's either an art or a science. In reality, it's a combination of both. The "science" can take care of all the data-driven elements (e.g., exact products to show, specific deals to offer, etc.), which is extremely important, but the art is still essential to differentiate yourself from your competition. Why buy from you? What does your brand stand for? Why should a consumer have you in their consideration set? These have always been the essential questions for marketing, and this is truer now that technology can take care of highlighting the rights products or offer.