Myth No. 2: I need more data. Retail marketers tend to think they need more information about customers before they can do anything — demographic info, Facebook profiles, preference center profiles, etc. This is false. Retailers already have a wealth of data on their customers if they just look at the digital "breadcrumbs" they leave behind. Those breadcrumbs (not to be confused with cookies) may include recent transactions (online and offline), email logs and other online interactions that help decipher a shopper's individual behaviors, style and price points. Sure, more data is better, but there's already huge untapped potential from the data you already have. You don't need to wait to get started.
5 Email Marketing Myths Debunked
Myth No. 2: I need more data. Retail marketers tend to think they need more information about customers before they can do anything — demographic info, Facebook profiles, preference center profiles, etc. This is false. Retailers already have a wealth of data on their customers if they just look at the digital "breadcrumbs" they leave behind. Those breadcrumbs (not to be confused with cookies) may include recent transactions (online and offline), email logs and other online interactions that help decipher a shopper's individual behaviors, style and price points. Sure, more data is better, but there's already huge untapped potential from the data you already have. You don't need to wait to get started.