Myth No. 1: Segmentation is easier than one-to-one marketing. Most retailers think their segmentation strategy must come first and take a "walk before run" approach to their email program. This is based on the myth that segmentation is easier than a one-to-one approach. It just feels intuitively right that it's easier to manage five versions of a message than a million. In reality, it's wrong.
5 Email Marketing Myths Debunked
Myth No. 1: Segmentation is easier than one-to-one marketing. Most retailers think their segmentation strategy must come first and take a "walk before run" approach to their email program. This is based on the myth that segmentation is easier than a one-to-one approach. It just feels intuitively right that it's easier to manage five versions of a message than a million. In reality, it's wrong.