Myth No. 4: Mobile means email doesn't matter. Mobile is making email more relevant than ever. In fact, commercial emails opened on mobile devices are on pace to surpass PC opens by the end of the year, with retail and consumer services seeing the highest mobile engagement. And the expectation is the same — shoppers want personalized communications from retailers, regardless of the channel used.
5 Email Marketing Myths Debunked
Myth No. 4: Mobile means email doesn't matter. Mobile is making email more relevant than ever. In fact, commercial emails opened on mobile devices are on pace to surpass PC opens by the end of the year, with retail and consumer services seeing the highest mobile engagement. And the expectation is the same — shoppers want personalized communications from retailers, regardless of the channel used.