E-mail Marketing: Four Ways to Improve Transactional E-mails

From catalogs to package inserts to shopping cart checkout pages, direct marketers by their very nature seek to make the most out of every customer touchpoint. One touchpoint that’s gone largely unused, however, is the transactional e-mail, claims e-mail marketing solutions provider e-Dialog in its recent white paper “Unleashing the Power of Transactional Messages.” Below are four strategies e-Dialog recommends to turn transactional messages (e-mails sent to update customers on the status of their orders) into branding, promotional, customer-engaging opportunities: