Direct Media and Millard Group Merge Under infoGROUP Umbrella

OMAHA, NE — infoGROUP (NASDAQ: IUSA), the leading provider of data driven and interactive resources for targeted sales, marketing and research solutions, today announced the formation of Direct Media Millard (DMM). Launching July 1, 2009, DMM becomes the industry’s largest provider of targeted prospecting media for the consumer and B2B markets.

“Direct Media and Millard are two of the finest brands in direct marketing,” said Bill Fairfield, Chief Executive Officer of infoGROUP. “For decades, they’ve been industry leaders in targeted media services. Today, these two powerhouse companies are combining into one unit, an unmatched leader in the new multi-channel marketplace which provides customers with a one-stop resource to meet their needs.”

“The power of Direct Media Millard is its scale, but also its diversity” said Ed Mallin, President of the infoGROUP Services Group. “On day one, DMM is the largest consumer brokerage and management firm in the industry. But it’s also the leader in B2B, Alt Media , Fundraising and International media services. This changes the landscape of direct marketing media.”

Larry May, President of Direct Media Millard added, “With our blue chip client roster, the tremendous depth of talent in our teams and the comprehensive array of marketing tools we can deploy, Direct Media Millard is truly a full-service media source for postal, digital and alt media marketing. The resources we gain from infoGROUP give us exceptional flexibility to deliver data, data processing and market research tools. Our clients can access all these services through a single account team, saving them time and money.”

“We bring an unmatched sales team to our clients,” said Jeff Kelley, President of Consumer Management for Direct Media Millard. “With over 65 brokerage experts, 45 media management specialists, our AM Direct alt media group, a full-service creative and production agency, comprehensive primary market research services and our experienced international team, we provide unmatched performance and reach. And while our clients will have the same teams to work with, every client will benefit from the depth of talent and experience we bring as a combined force.”