During the “Mobile Meets Retail: Matching Products with People on Mobile and Social” session at the 2012 Mobile Marketing Association Forum, Steve Morse, manager of search and mobile marketing at Omaha Steaks, discussed the strides the company has taken since it dipped its toes in the mobile space.
infoGROUP (NASDAQ: IUSA), the leading provider of data driven and interactive resources for targeted sales, marketing and research solutions, today announced the formation of Direct Media Millard (DMM). Launching July 1, 2009, DMM becomes the industry’s largest provider of targeted prospecting media for the consumer and B2B markets.
In a comfortable corner of Omaha, NE, designers, woodworkers and seamstresses create more than 600 new home decor and giftware products each year. Founded by Pamela Watanabe-Gerdes in 1987, Tender Heart Treasures considers its in-house design staff one of the company’s strongest competitive advantages and a major reason for its success. Today, the company produces two catalogs: Tender Heart Treasures, which offers country-style giftware and home accents, and A Special Place, which features more romantic, European-inspired gifts and home decor items. In addition to its catalogs, the company markets its products to wholesale customers through trade shows and two showrooms. Started with just
Finding your best customers with the right kinds of data The tumultuous growth of the Internet has shown that catalogers that traditionally relied solely on print media now have new ways of reaching customers and prospects. However, anything new requires some degree of change: The world of the Web caters to customers' whims and offers to satisfy those desires on demand. That means now is the time for catalog companies to get sophisticated about what they sell and to whom. Can you leverage the information in your database to provide customers with more of the products they want at the right times? What about