A Strategy for Acquiring Accurate Internal Data

2. Entry points: Understanding the flow of data allows businesses to select tools for given points of entry. Websites, call centers and point-of-sale channels should all be reviewed. Look at which types of data are taken at each location.

3. Data errors: Business analysts should figure out what type of data seems to be the most error prone. Running data through a batch-type engine will help flag errors and allow trends to be identified.