A Strategy for Acquiring Accurate Internal Data

Assessing Your Need
Each retailer has different data quality problems and needs, so it's important to tailor strategies to fit each organization. Retailers should make sure to review the following areas before shopping for a solution:

1. Data usage: Certain data sets are far more valuable to a business than others. Retailers need to understand their own unique needs before choosing tools to clean data that might not be crucial to business processes. See if marketing relies more heavily on email or direct mail to communicate with consumers. Determine what external list vendors need when providing demographic information for individuals. Answering these types of questions will help to prioritize data sets.