A Strategy for Acquiring Accurate Internal Data

While external data plays a significant role in customer intelligence, internal data is equally important, especially when looking at customer contact data. This data often informs decisions around external data purchases and is also used to make important business decisions.

Customer contact information can supply a great deal of intelligence to retailers by providing geographical information and household details. Additionally, with information collected through so many different channels, contact data plays a critical role in identifying unique accounts to prevent duplicate records.