A Strategy for Acquiring Accurate Internal Data

Ninety percent of retailers think at least some of their departmental budget was wasted during the last 12 months as a result of inaccurate contact data. On average, 15 percent of the budget was believed to be wasted.

When retailers were asked why they lacked trust in their contact data, 50 percent said it's because of human error. Retailers have data management strategies in place across the board, but most rely on manual processes to clean data. This isn't only time consuming, but also ineffective because it doesn't prevent human error, the main cause of data inaccuracies.