A Strategy for Acquiring Accurate Internal Data
Benefits of Improved Data
Almost half of the retailers surveyed in the most recent Experian QAS study stated that they maintain contact data to capitalize on marketing opportunities through customer profiling and to enable more informed decisions.
It's important to create sophisticated, customized data strategies that diminish the possibility for human error. Ultimately, improving contact data will permit retailers to improve business intelligence, allowing them to market to customers and prospects more effectively and make more informed business decisions.