Customer-Centric Approach Drives Tory Burch's Growth

Forty-four percent of Tory Burch's website traffic comes from mobile devices. Nearly 30 percent of the company's sales are generated via mobile, with a large portion of those sales taking place in-store. Recognizing the need to engage its customers on their mobile devices, Tory Burch launched its own app, Tory Daily. The app is shoppable, features special sales events with limited product offerings, and highlights the company's blog posts.