Customer Acquistion/Retention: Three Tips to Acquire, Please and Retain Customers

2. Work with niche partners. Potential customers are all over the Web, and getting them to your site often is the hardest part, said Director of Customer Acquisition Kiera Lim. In addition to a comprehensive search strategy, Bare Necessities partners with content and comparison shopping sites within its vertical to drive traffic. A recent partnership with fashion info site Glam.com consisted of a co-branded survey that led surfers to find out what type of underwear best matched their style. After providing an e-mail address, the survey taker was brought to a special section of the Bare Necessities Web site, and offered a discount and an opportunity to sign up for the merchant’s e-mail newsletter, Lim said.