Customer Acquistion/Retention: Three Tips to Acquire, Please and Retain Customers
By
Matt Griffin
and Catalog Success
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3. Use buying guides for new and old customers. Wahl stressed the importance buying guides can have in the life cycles of old and new customers. Bare Necessities’ buying guides contain information on how to buy the best-fitting bra and which types of panties work with which outfits. “These guides reinforce our authority on our products,” Wahl said. “The guides allow new customer to understand our product and old customers to research different styles that might interest them.”
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- People:
- Gretchen Wahl
- Matt Griffin
- Places:
- Philadelphia
Matt Griffin
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Catalog Success
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