Customer Acquistion/Retention: Three Tips to Acquire, Please and Retain Customers
By
Matt Griffin
and Catalog Success
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1. Split the workload. Bare Necessities’ marketing team is split into three separate divisions: acquisition, merchandising and retention. Each has its own director, resources and budget, said director of Web merchandising Gretchen Wahl. Having a divided marketing team with non-competing resources allows each group to focus on its mission, not at the expense of the other teams, she noted.
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- People:
- Gretchen Wahl
- Matt Griffin
- Places:
- Philadelphia
Matt Griffin
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Catalog Success
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