Contributions to Profit Discover the Power of Confirmation
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So, once the requisite programming has been done, this process is automated. Remember to test different creative and offers as you would with any direct marketing campaign and to track your results carefully and thoroughly.
Jim Gilbert is president of Gilbert Direct Marketing and professor of direct marketing at Miami International University of Art and Design. Reach him at (561) 302-1719 or via e-mail at jimdirect@aol.com.
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