Contributions to Profit Discover the Power of Confirmation
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5. Look for other opportunities to connect with your customers. Some confirmation e-mails I've received in the past have been generated when an order I've placed online is on back order, or when my credit card has been charged and when an item I've returned has been processed. With a little ingenuity, opportunities like these present ideal situations for brand building.
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- Companies:
- Gilbert Direct Marketing
- People:
- Jim Gilbert
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