Contributions to Profit Discover the Power of Confirmation
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4. Send e-mails after your customers have ordered and after their orders have shipped. Much in the same way, I love to get confirmation e-mails after I order and also when my order has been shipped. I like the way it connects me to my purchase and the company I'm buying from. It's also an excellent forum for cross-selling items that are complimentary to my purchase.
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- Companies:
- Gilbert Direct Marketing
- People:
- Jim Gilbert
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