Contributions to Profit Discover the Power of Confirmation
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Below, I've put together some effective ways to use e-mail:
1. Use e-mail sign-up confirmations. Although the industry numbers are increasing, there are many companies that don't send out confirmation e-mails when I opt in to receive their newsletters, sales materials and the like. A simple confirmation e-mail is the perfect vehicle to set the tone for your brand and the first sale. If you don't send out a confirmation via e-mail, I have one word for you: Start. If you do, you might be able to do more by adding in some content about your company and the products you sell. You may even want to use this e-mail to stimulate the initial sale by offering a discount off the first order.
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- Companies:
- Gilbert Direct Marketing
- People:
- Jim Gilbert
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