Contributions to Profit Discover the Power of Confirmation
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Probably the best thing about these event-triggered e-mails is the fact that the costs are negligible compared to more traditional contact methods.
For example, if you were to send a traditional postcard, you're looking at printing and postage costs, plus the time it takes to reach the customer. But with e-mail, once the requisite programming has been done, this process is automated. In your customer relationship management, e-commerce or enterprise software, this process is usually just a matter of clicking an "on" button. Some programming may be done on the creative and database ends to customize the message.
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