Chiasso’s Revamped E-Mail Program Yields 35% Sales Gain

Chiasso has stepped up its remail efforts as well, remailing to registered customers who didn’t open previous e-mails. The e-mails include a different subject line from the original message to be more engaging to customers. Chiasso is also using e-mail to reach customers who’ve abandoned shoping carts on its site. These bimonthly e-mails are sent with discount offers.