By
Joe Keenan
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Chiasso has stepped up its remail efforts as well, remailing to registered customers who didn’t open previous e-mails. The e-mails include a different subject line from the original message to be more engaging to customers. Chiasso is also using e-mail to reach customers who’ve abandoned shoping carts on its site. These bimonthly e-mails are sent with discount offers.
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- Companies:
- Bronto Software
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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