Chiasso’s Revamped E-Mail Program Yields 35% Sales Gain

The Chicago-based company wasn’t seeing the results it had hoped for, however. Open rates stood at 15 percent and the clickthrough rate was 5 percent. Conversion rates were also stagnant.

Chiasso sought outside help, settling on the Durham, N.C.-based e-mail marketing software provider Bronto to help reinvigorate its e-mail marketing program. Since it began supporting Chiasso in November 2004, Bronto has helped reduce the amount of spam flagging the e-mails receive, thus increasing deliverability rates. It's also identified when to target customers with an e-mail. As a result, open rates have increased to 20 percent and clickthrough rates improved to 10 percent.