Industry Eye: Case Study - Green Valley Pecan Co. Is Nuts About Its Revamped Marketing Database

Noting the cost benefits of acquiring and marketing to customers online, as well as receiving orders online, Green Valley Pecan has made a concerted effort to increase its presence there. “As of last year’s annual planning cycle, Green Valley Pecan has reallocated a lot of its investment from traditional media to online media,” says AIR Marketing Vice President Frank Baselice.