Industry Eye: Case Study - Green Valley Pecan Co. Is Nuts About Its Revamped Marketing Database
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Joe Keenan
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Noting the cost benefits of acquiring and marketing to customers online, as well as receiving orders online, Green Valley Pecan has made a concerted effort to increase its presence there. “As of last year’s annual planning cycle, Green Valley Pecan has reallocated a lot of its investment from traditional media to online media,” says AIR Marketing Vice President Frank Baselice.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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