Industry Eye: Case Study - Green Valley Pecan Co. Is Nuts About Its Revamped Marketing Database
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Joe Keenan
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Green Valley Pecan uses email to contact its current and past customers more frequently to maintain top of mind and boost sales. Those email messages are driving customers — web traffic is up 50 percent this year over last — to the company’s redesigned website.
Improved navigation, implementation of e-commerce best practices — such as seasonally adjusting the homepage to keep it fresh and current with special holiday offers — and improved shopping cart functionality — e.g., enhancing the size of product shots on the checkout page — have combined to draw more customers to the site and increase online orders.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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