Industry Eye: Case Study - Dynamic Images Prove Powerful for Room & Board

The configurator tool provides photo-realistic images to consumers and also conveys the functionality of the furniture. The tool, for example, shows how different drawers in a cabinet can be best used. The configurator also has proven to be a cross-channel driver — sales associates in Room & Board's 12 retail stores access the tool to show shoppers visual representations of the custom furniture they're looking for.