PROBLEM: Room & Board, a multichannel furniture retailer, needed an image-serving platform for its website that could provide dynamic images and deploy images of its latest merchandise. SOLUTION: Partnered with an image server software provider. RESULTS: In the year-plus since the image-serving platform was launched, online revenues are up 251 percent, overall company revenues are up 98 percent and it's realized an annual return on investment of 1,340 percent across all channels.
John Schroeder
Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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