Pampering Campers
Brad Ekiss trains a wide-angled view on lovers of the great outdoors
His role at Camping World: Brad Ekiss manages the planning and budgeting for the direct marketing division of this multichannel merchant of camping products.
His cataloging goals: Camping World stresses the importance of keeping a sharp eye on a catalog’s profitability. “We preach the bottom line and look at it all of the time,” Ekiss notes.
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