Brad Ekiss trains a wide-angled view on lovers of the great outdoors

By Noelle Buoncristiano

Future business challenges:

• Developing the right contact strategy. “It’s difficult to decide the right time to hit on customers,” he says, “because we’re fairly seasonal, and we have customers who purchase at different times of the year.”

• Simply locating his best customers. As owners of recreational vehicles, Camping World’s best customers are indeed a pretty mobile group, says Ekiss.