Founder David Garvin

His role at Camping World: Brad Ekiss manages the planning and budgeting for the direct marketing division of this multichannel merchant of camping products. His cataloging goals: Camping World stresses the importance of keeping a sharp eye on a catalog’s profitability. “We preach the bottom line and look at it all of the time,” Ekiss notes. Additionally, Camping World aims to build circulation models that help target the best customers. “We’ll continue to build catalog value for our customers,” he says. “We want to provide a vehicle that allows them to easily order and encourages them to want to order. Part of that plan