Book Preview: How Consumers’ Decisions Get Influenced

1. Friendship. The easiest way to win people over is to create friendships with them, earning their trust and agreement through bonding. Become a friend and the other triggers will likely work; miss out on creating a friendship and bond, and virtually nothing else will work, Granger says. An element that can establish or renew a friendship is common interests. Some possible targets include leisure time activities, kids, business background, educational background, sports, travel, movies and pets.