Book Preview: How Consumers’ Decisions Get Influenced

If you’re in the catalog/multichannel business, you’re in the advertising business. And if you’re in the ad business, let’s face it: Much, if not all, of what you and your company does is to try to persuade people to buy your products. In his new book “The 7 Triggers To yes: The New Science Behind Influencing People’s Decisions,” (McGraw-Hill, 2008) author Russell H. Granger provides his formula for influencers that affect the human thought process.