Book Preview: How Consumers’ Decisions Get Influenced
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Joe Keenan
, Senior
and Catalog Success
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If you’re in the catalog/multichannel business, you’re in the advertising business. And if you’re in the ad business, let’s face it: Much, if not all, of what you and your company does is to try to persuade people to buy your products. In his new book “The 7 Triggers To yes: The New Science Behind Influencing People’s Decisions,” (McGraw-Hill, 2008) author Russell H. Granger provides his formula for influencers that affect the human thought process.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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Catalog Success
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