Book Preview: How Consumers’ Decisions Get Influenced

Through his research, Granger concludes the human brain has its own internal triggers for decision making. And these triggers are activated by the emotional, not the rational, centers of the brain. Thus, Granger created a system to activate the internal emotion-based triggers of the people you’re attempting to persuade (i.e., your customers). Listed below are the seven “triggers” that comprise this system and how they can be implemented into your business.