Thanksgiving, Black Friday Online Sales Surpass $5B for First Time
Adobe today released its 2016 online shopping data for Black Friday and Thanksgiving Day. More than $5 billion ($5.27 billion) was spent online by the end of Black Friday, a 17.7 percent increase year-over-year, according to data released by Adobe Digital Insights over the weekend. The $5.27 billion set a new record by surpassing the three-billion-dollar mark for the first time at $3.34 billion (21.6 percent growth YoY). Thanksgiving accounted for the remaining $1.93 billion, 11.5 percent more than in 2015 (but slightly lower than the $2 billion anticipated.) In addition, Black Friday became the first day in retail history to drive over $1 billion in mobile revenue at $1.2 billion, a 33 percent growth YoY.
Total Retail’s Take: Shoppers hit the buy button at unprecedented levels this past weekend during Black Friday, rivaling Cyber Monday's position as the largest online shopping day of the year. Adobe Digital Insights, for example, is predicting that Cyber Monday sales will hit $3.36 billion, just slightly more than the $3.34 billion in sales generated by Americans online on Black Friday.