Start Mobile Monetization Before it's Too Late
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Tom Boisvert
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6. Rich media placements: Advertising units can be enhanced by using rich media units that incorporate video. Online video advertising is growing fast, and the same is true for mobile video advertising, with marketers to spend $1.1 billion on the channel in 2014.
7. Precise targeting: Any retail mobile experience can be enhanced by targeting. Mobile delivers opportunities to target via demographic information, as well as day parting, geo-location and geo-conquesting.
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Tom Boisvert
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