Start Mobile Monetization Before it's Too Late
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Tom Boisvert
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4. Content integration: Much like with co-branded media campaigns, online content experiences should also be mobile friendly. This includes things like seasonal content centers and savings hubs. Brands pay to be part of these online experiences — they can and should be serviced on mobile properties as well. At the simplest level, this can typically be done by showcasing the content in existing areas of the mobile site, such as dynamic lead positions on key pages. At a deeper level, the mobile integration of these content experiences should be a coordinated part of a content experience that stretches across online, mobile, social, print and in-store media.
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Tom Boisvert
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