Start Mobile Monetization Before it's Too Late
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Tom Boisvert
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2. Optimized tablet media: Another low-impact way for brands to reach your customers is through tablets. On average, tablets account for about 13 percent of a retailer's web traffic. This can be as simple as presenting targeted offers or giving users a tablet-optimized experience when they click through an ad. Replacing standard banner units with tablet-specific units such as interstitials will provide a deeper integration opportunity.
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Tom Boisvert
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