Start Mobile Monetization Before it's Too Late
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Tom Boisvert
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With this in mind, it's important for retailers to understand how to optimize their mobile presence. This can seem like a daunting task, but the returns are well worth the challenge. Here are eight tactics to consider:
1. Co-branded media campaigns: Start by making sure your online programs have a mobile equivalent. For many retailers, 50 percent or more of their traffic comes from mobile devices, so all campaigns should be mobile optimized. I've found that when content includes media co-branding (e.g., Get Tyson Sausage Patties at Sam's Club) the clickthrough rates are 75 percent higher than basic mobile network media. Furthermore, brands will pay to reach your customers and drive traffic back to their experience on your site.
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Tom Boisvert
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